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The 10,000 Bear
Makers Project
is being rebuilt

About Hugglets

Hugglets is a brand for media and events in the teddy bear collecting market.

Hugglets was originally formed in 1985 by husband and wife team Glenn & Irene Jackman to create traditional teddy bears and toys designed both for children and for a growing number of adult collectors.

In 1987, after a two year foray into teddy bear making, Hugglets published the first edition of the UK Teddy Bear Guide which brought together the details of specialist manufacturers, teddy bear retailers and other related businesses.

The Guide was an immediate success and grew rapidly along with the market and a new edition has since been published every year at the end of October - coinciding with Teddy Roosevelt's birthday.

In 1989 Hugglets organised the first British Teddy Bear Festival in London which drew together over two thousand collectors and businesses. The event proved so popular that Hugglets Teddy Bear Festivals have been staged annually ever since. There are currently two events - in February and September - both held in London at Kensington Town Hall.

In 2017 Glenn & Irene decided to work towards retirement and Sebastian Marquardt with WMM Publishing took the helm.

The one-day Hugglets Festivals attract around 1,500 eager teddy bear enthusiasts and are an inspiration for beginners as well as for established bear collectors from all around the world.

There are 170 stands at each event selling both new and antique bears. Many of the exhibitors are individual bear makers (known as bear artists) who make bears in their own unique designs and style. Many bears are small limited editions or one-off creations.

Around 60 stands at each event are exhibitors from overseas - as far afield as Australia, Canada, Japan, South Africa, USA and Europe.

As many as 10,000 bears and related products are on sale. Prices range from just a few pounds to over £1000. There is also a resident bear repairer tending to injured bears.


Thousands of
teddy bears on
sale in London on
25th February
2018


Teddies 2018
takes place on
9th September
The exhibitor list
will be available
in March